Instead of applicant surveys with low participation rates (Ø 1.0 - 3.0%), more "solid" data was used to determine Germany’s best medium-sized employers.
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Based on the access and reading behavior of job seekers in the past year, youfirm.de generated a "popularity index“. The decisive factors for this rating are:
- Attention: How many readers did an employer reach per job advertisement/company profile? (= average views per ad/profile)
- Interest: Which percentage of users actually read through the employer's content? (= users who stayed longer than 10 seconds on the content)
- Conviction: Which percentage of readers take action related to an application? (= ratio of the number of applications to the total number of readers)
Out of 10,000 employers with around 60,000 job advertisements, LTE DE rates among the top 1,000 and was awarded the seal of “Top Employer in SMEs” for the next year.
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